Share your story:

Use genuine and open language to explain the purpose of your fundraiser in 1-3 paragraphs.
In your title and opening sentences, clarify why you’re seeking help and the impact it will make. Ensure that even in a quick glance, donors can find answers to the “who, what, when, where, and why.”

Select your main image:

• Opt for a clear photo that attracts donors and convinces them to support your cause.
• Images of people tend to resonate better than objects or text.
• Including videos or additional images in your fundraiser story may boost support.

Set your goal:
You can adjust your goal at any time, so start with a modest goal and explain in your story that it might increase later.

If you do change your goal, update donors to let them know the reason.

Share:
Once your content is ready, start sharing it immediately. Share in multiple places and multiple times to meet potential donors where they are. Include your link with every share.

Connect with your closest supporters first:
Reach out personally (via texts, emails, and calls) to friends, family, and neighbors, asking them to be the first to donate and share your fundraiser. This builds crucial early momentum.

Engage on social media:
Spread the word about your fundraiser through effective social media platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn. Post on every platform where you’re active. If you’re not on social media, consider asking friends with active accounts to share the fundraiser link on your behalf.

Connect with your donors:
Keep your donors and followers informed by posting updates, ideally within the first week, and continually engaging with them.

Post updates:
Updates can lead to new donations. When you post an update, it will show publicly on your fundraiser page, be sent via email to all donors, and can be shared directly on your social media accounts. Get creative and post various updates every few days or every week.